Protecting Biodiversity
The world is experiencing what scientists call the '6th mass extinction' event of Earth's Biodiversity. We are already in a position where the animal population has declined by more than 60% in the last 50 years, with around 25% of species threatened with extinction.
We have focused on the areas we can affect:
- We don't use technologies that rely on industrial processes that emit sulfur and nitrogen gases leading to acid rain
- We don't use technologies that discharge effluent into waterbodies reducing the oxygen available
- We are committed to using ingredients that minimise aquatic toxicity to fish, crustaceans or algae
- Providing technology that uses sustainable materials and reduces CO2e
Many of the best-selling traditional and ecological disinfectants and cleaners use materials where as little as 1-2mg/L will kill aquatic species over a 24hr period. However, scientific evidence has shown that dilution is not the solution. Ultimately, despite tighter legislation, the only permanent solution is to stop using chemicals that cause this toxicity.