Environmental Principles

We have built a strong reputation for developing alternatives to raw materials that are known to be harmful to human health or damaging to the environment while ensuring the resulting products are highly effective

Typical ingredients in traditional cleaners are potentially harmful to human health and the environment. Our ethos is to use simple ingredients that perform exceptionally for the task needed.

Careful selection and testing over nearly a decade has allowed us to satisfy all of our goals relating to product performance, value for money, better health and safety profiles with a lower environmental footprint.

We aim to replace undesirable ingredients with a combination of biology, plant extracts, natural thickeners and naturally derived sustainable surfactants. We want our cleaning products to be safer for the environment and the person using them.

Naturally sourced technology

Gone are the days when ‘green’ meant poor cleaning standards. Our products are used successfully in the harshest industrial and commercial conditions while giving key environmental advantages.

  • Raw materials come from renewable and sustainable sources
  • Our products are formulated for the lowest possible toxicity and the fastest biodegradability
  • Reduced impact on aquatic life
  • Reduced use of hazardous substances
  • Nothing harmful is left behind
  • None of our raw materials or products have been tested on animals.

A promise to exclude ‘watch list’ raw materials

Used for decades, traditional cleaners have a number of raw materials that have a negative impact on human health and damage the environment. We have developed a ‘watch list’ of raw materials to avoid, examples of which include:

  • Palm oil and derivatives
  • Methylchloroisothiazolinone/Methylisothiazolinone
  • Formaldehyde
  • Methylene chloride
  • 1,1,1-Trichlorethane
  • Benzene
  • Benzidine-based dyes
  • Ethylbenzene
  • n-Hexane
  • Polyvinyl chloride (PVC)
  • Optical brighteners
  • Parabens
  • Silicones
  • Nitromusks and polycyclic musks
  • Ethylenediaminetetraacetic acid (EDTA), diethylenetriaminepenaacetic acid (DTPA) and nitrilotriacetic acid (NTA), or any of their salts
  • Quaternary Ammonium Compounds
  • Chlorine-based agents (sodium hypochlorite)
  • (APEO) and other alkylphenol derivatives
  • Benzotriazole and its derivatives
  • Linear alkylbenzene sulfonates (LAS)
  • Monoethanolamine (MEA) and triethanolamine (TEA)
  • Phosphonates
  • Selenium and selenium compounds
  • 5-Bromo-5-nitro-1,3-dioxane
  • 2-Bromo-2-nitropropane-1,3-diol
  • Diazolinidylurea
  • Formaldehyde
  • Sodium hydroxy methyl glycinate
  • Heavy metals**, including antimony (Sb), arsenic (As), cadmium (Cd), chromium (Cr), cobalt (Co), lead (Pb) mercury (Hg), and tin (Sn)

Waste and Energy Management

All cardboard and plastic waste is recycled and as biodegradable as possible with all raw materials being entirely biodegradable.

We use cold blending processes during production to reduce energy consumption as much as possible.

Priority for supply of raw materials, packaging and services is given to local companies.

We formulate effective product concentrates to reduce shipping costs, waste emissions and fully optimise our shipping volume to packaging weight ratio.