Webinar: Not all Eco’s are Equal: How to Avoid Greenwashing in the Cleaning market
With the rapid rise of green consumerism, businesses, and legislators are increasingly focused on sustainability. However, this shift has also led to a market saturated with eco claims.
While some companies within a value chain, genuinely act on their sustainability promises, others engage in greenwashing—misleadingly positioning their products as eco-friendly to stay relevant. Greenwashing undermines the environmental movement and risks damaging businesses' trust, reputation, and bottom line if they fall victim to it.
For the cleaning industry, which traditionally hasn’t been seen as eco-friendly, it's crucial to ensure that eco-purchasing decisions are genuine.
What Our Experts Covered:
Our experts, on the front lines of sustainability in the chemical market, have rigorously tested and found that not all eco-branded products are equal. They will share their experiences during this webinar:
- Erum Ahmed, Sales Director: Erum reviewed the cleaning industry's journey over the past 20 years, exploring what has driven the shift towards eco products and highlighting the disparities in operational efficiency and ROI among various eco products.
- Dr John Lear, Director of Microbiology & R&D: Dr Lear shared invaluable insights into eco-alternatives, and the technology behind many cleaning products, and exposed common greenwashing tactics within the industry.
Why You Should Watch:
By attending our webinar, you'll gain invaluable insights into navigating the eco-product market. You'll learn how to identify authentic eco products that don't compromise on sustainability, business practices, or your bottom line. Attendees will leave with the empowerment of knowing what to look for in their next purchases helping them avoid being tripped up by greenwashing.
Fill in the form to access our webinar and enhance your knowledge today!